Brevia

Brevia Consulting has expanded its reach into India through a new partnership with Percept Profile.  The Agency was established in 1992 and has its headquarters in Mumbai. It also has offices in Delhi, Bangalore, Chennai, Kolkata, and Pune.

The Agency has built its business across a range of industry sectors, from telecoms, real estate, power, aviation and corporate & financial services to lifestyle, luxury, fashion, travel & tourism, education, sports, and entertainment. Its clients include Alila Diwa Hotels & Resorts, Daikin Airconditioning, Sands Las Vegas, Bridgestone, Karbonn Mobiles, Tupperware, Inorbit Malls, Luminous Power Technologies, Red Mango, Videocon, and the 43rd International Film Festival of India.

In addition to Percept Profile, Brevia has partnered with Mumbai-based Concept PR which provides brand building, investor relations, crisis communication, and event management.

Brevia Consulting has formed a new partnership with Susan Magrino Agency (SMA),  a public relations agency based in New York. SMA was founded in 1992 and specialises in lifestyle public relations, brand development, and events. 

SMA has built a strong reputation for its work in consumer goods, travel and hospitality, and food, wine and spirits. Its clients include Baccarat, Farrow & Ball, L’Objet, The Plaza Hotel, Fontainebleau Miami Beach, Rocco Forte Hotels, Le Meridien Hotels, Lavazza, Glenfiddich, Stolichnaya Vodka, Hendrick's Gin and Moet Hennessy Estates & Wines.

Brevia is pleased to announce that it has formed a new partnership with New Zealand agency Alexander Communications. Based in Auckland, Alexander Communications was founded by Kate Alexander in 2005.

The agency concentrates on business to business, professional, financial and business services, and the retail sector. It focuses on reputation management, corporate communication, crisis and issues management, litigation communication, and receivership and insolvency communication.

Alexander Communications’ client experience includes AIA New Zealand, Guardian Trust, GHD Ltd, Meltser Mason Heath, GFNZ (Geneva Finance), McGrath Nicol, Cottonsoft, and The Ray White Group.

A new partner in Peru has expanded Brevia Consulting’s reach into South America. Lever LatAm, a branding and communications agency based in Lima, was founded in 2008 by Luis Nieri and Andrea Ortiz de Zevallos. 

Lever LatAm’s Clients include Unimaq (the Caterpillar rental operation of Ferreyros Group in Peru), JJC (one of the country’s largest construction companies), Bozovich (the major wood and timber corporation with overseas operations in Mexico and the US), Aldo & Co (the leading Peruvian jeweler) and Iasacorp (which handles retail business for major brands such as Do It, Glitter, Mattel, Hasbro and Barbie).

Brevia Consulting has formed a new partnership with a public relations agency in Iowa. Based in Des Moines, Hanser & Associates was founded in 1996 and has steadily built a reputation for its award-winning work for clients in the consumer, energy, financial, medical, technology, and travel industries.

Much of Hanser & Associates’ work is in PR programs (including strategy, media relations, message development, media spokesperson training, and social media); crisis communication; creative services; and events. The Agency’s clients include Calvin Community, CJ BIO America, Coach USA/Megabus.com, Google, Knapp Properties, Marketplace Events, Metalcraft, Veridian Credit Union, Watermark Retirement Communities, and World Food Prize Foundation.

Brevia Consulting has continued developing its US partner network with the addition of Philadelphia-based strategic agency Anne Klein Communications Group (AKCG). Founded in 1982, AKCG specialises in providing services for clients in four main industry sectors: healthcare, education, chemicals, energy and environment, and utilities.

AKCG’s clients include Catholic Health East, Mercy Health System, Thomson Reuters, New Jersey American Water and Exelon Generation. AKCG is an approved provider for crisis communications consulting for United Educators’ education institution clients and for the Michigan University Self-Insurance Corporation (M.U.S.I.C.).

Brevia Consulting is pleased to reveal that it has formed a new partnership with life science communication agency LaVoie Group. Founded in Boston, LaVoie Group provides strategic communications with a specific focus on understanding the life science markets such as biologics, diagnostics, mobile health, medical devices, orphan diseases, and related technology markets. 

With clients such as Pfizer, Aegerion Pharmaceuticals, Invida Group, and Vertex Pharmaceuticals, the agency is ranked by O'Dwyer's PR Report as one of the leading independent healthcare PR firms in America and has been honoured by the LACP as "Boutique Agency of the Year" three years in a row, from 2008 to 2010. 

Brevia Consulting is delighted to announce that it has won a Global Business Excellence Award. The award comes after a successful rebrand of the company and launch of a new website to showcase the consultancy’s new name and identity.

Commenting on the award, the Chairman of the judges Andrew Areoff, said:

“Public affairs consultancy Brevia Consulting, formerly PoliticsDirect, has undergone a full makeover that has taken years off its image and given it a fresh no-nonsense look. Recognising that its name was stuck in the 1990s dot.com era rather than in the new social media world of the 21st century, it underwent a branding review and the launch of the new website, complete with social media integration and twitter feeds, coincided with the unveiling of its new identity. The new name Brevia comes from the Latin to abbreviate and the simple black and white design is sharp, clear and easy to navigate reflecting the company’s straight-talking and quick-thinking personality.”

For further details about the award, please see www.gbeawards.com

This year’s IPREX Annual Meeting is being co-hosted by Brevia Consulting and Abchurch Communications.  Held in London on 10-12th May, the meeting has attracted over 50 IPREX partners.

The event includes discussions, seminars, and roundtables so that partners can share expertise and best practice amongst the global network. Topics up for discussion include the green sector, doing business with China, polling, and social media.       

At the session on “Business opportunities in the green sector”, a speech will be delivered by one of the UK’s leading environmental commentators, James Murray, the Editor of Incisive Media and founding Editor of businessgreen.com.

The Annual Meeting will end on Saturday 12th May with a discussion on social media, led by Brevia’s Managing Director David Beamer.

Please check our website and twitter page for updates and highlights of the event.

Brevia Consulting is pleased to announce a new partner in Australia. Liquid Ideas, a market-leading consumer public relations agency based in Sydney, was founded in 2000 and specialises in working with clients in the lifestyle and leisure sector. 

The only independently owned agency in the Top five in the country's most prestigious Agency of the Year Awards in 2011, Liquid Ideas’ clients include Carlton and United breweries (including Strongbow and Crown Lager), De'Longhi & Kenwood appliances, Kellogg's, Singapore Airlines, Westfield Sydney, the championship-winning Sydney Sixers T20 cricket franchise, Wolf Blass and Lindeman's wines.

David Beamer, Managing Director of Brevia Consulting, said “This partnership with Liquid Ideas extends our reach into the Asia Pacific zone.  We look forward to working with the Liquid Ideas team and sharing insight and ideas.”

Brevia has extended its reach into Europe with the addition of a new partner in Poland. Martis Consulting, based in Warsaw, was founded in 2001 and is now recognised as a leader in providing services in investor relations and corporate social responsibility.

With clients such as LOTOS Group, Strabag, GDF Suez, Polimex-Mostostal, and Jastrzębska Spółka Węglowa, the agency has special expertise in strategic counsel, corporate PR, and investor relations.

David Beamer, Managing Director of Brevia Consulting, said “We look forward to working with Martis and sharing knowledge on European energy issues.”

Brevia Consulting is pleased to announce it has a new partner in Mexico.  Dextera Communicacion, based in Mexico City, is a public relations firm which was founded in 2003.  The agency’s clients include Costco, Discovery Networks México, HBO Latin America Group, Interbrand, and Navistar. 

The Dextera team has established a reputation for delivering results deploying a comprehensive range of public relations strategies, and offers expertise in several industry sectors including consumer marketing, technology and telecommunications, biotechnology, Pay TV, transportation, retail, and house-building.

David Beamer, Managing Director of Brevia Consulting, said “Dextera’s expertise in technology and telecommunications represents a great opportunity for us to exchange ideas and insight about working with clients in this fast-moving sector.”

Brevia Consulting will now provide the public affairs services previously delivered by PoliticsDirect. 

The new name and identity follows a branding review undertaken by Figtree (www.figtreenetwork.com), a creative consultancy that helps organisations define who they are, what their ambition is and how this can be brought to life in the most compelling manner for different audiences.  One example of its work is the HTC ‘quietly brilliant’ identity and messaging that has transformed the fortunes of this smartphone maker.

Figtree was appointed in May 2011 to develop a brand story and identity for the agency.  Over a five month period, Figtree undertook desk research; conducted interviews with clients, potential clients, and industry observers; brainstormed names; and then developed the brand identity.

John Holton, Founding Partner of Figtree, said: “PoliticsDirect was launched in 1999, at the height of the internet boom, and the name ‘PoliticsDirect’ is a child of its time. In the interview process, we found that the agency had a reputation for being straight-talking, considered, quick and precise.  It was clear that the PoliticsDirect name did not fit its personality.  In an increasingly competitive market, and one used to seeing name changes, it made complete sense to change the company’s name.”     

On the naming strategy, David Beamer (Managing Director, Brevia Consulting) said: “I expected to be presented with a shortlist of London streets or squares but Figtree felt a descriptive name was the right approach.  There then began the search to find a suitable name that would pass legal and trademark checks.  I had been warned that this stage would be the hardest part of the process and it was!  But through a long process of identifying, examining, and checking different names, we arrived at Brevia Consulting.”

Brevia is derived from the Latin verb ‘to abbreviate’ and reflected the agency’s personality of being straight-talking, quick and precise.

Alongside the new name, Figtree developed the brand’s identity and brought it to life with examples of how it would appear on a website, stationary, pitch documents, and adverts.  Figtree also used an illustrator to develop a unique set of icons that could communicate the agency’s offering in a sharp and precise way that would stand out within the sector.

On the overall identity, David Beamer said: “The end result is testimony to Figtree’s brilliance - they recognised the need to change our name and developed a really strong identity that sets us apart from other brands in the marketplace.”