Brevia

As in every consumer driven industry, success in the food and beverages sector is deeply dependent on the ability to anticipate, understand and satisfy the public’s constantly evolving wants and needs. The UK population’s preference for convenience has resulted in a focus on ‘ready-to-eat’ and ‘on-the-go’ products, while financial restraints have heightened the need even more for delivering high standards at the lowest possible cost. With nearly almost a quarter of adults and a fifth of children seriously overweight, concerns about obesity will result in regulative legislation, such as the need to provide nutritional information on products. Another challenge for the industry is security of supply and sustainability issues. Climate change and environmental pressures, coupled with an increasing population, will require the industry to work together with the Government and the EU to develop a sustainable and competitive food system.