Brevia

In light of key forthcoming events which present huge opportunities for the tourism industry, such as the Queen’s Diamond Jubilee and the Olympic Games in 2012, substantial investment and strategy planning is required for the industry to take full advantage of the first time UK visitors and promote Britain as one of the world’s top destinations. Building on the relationship with the core markets such as America and Europe is on the agenda, as well as targeting Chinese visitors, while opportunity for growth has also been identified in growing local tourism as a local industry. Therefore, despite competition from emerging markets and tax changes, such as the VAT increase, the tourism industry shows strong potential for long-term growth. The sector will have to work closely with the Government in order to fully exploit all opportunities for growth and maintain the success of the industry.